City of Umatilla Rock the Locks Community Engagement

Jensen Strategies, led by Amelia Wallace, facilitated a City of Umatilla community engagement initiative to inform communications, operational refinement, and policy decision making related to a new annual City sponsored concert event known as Rock the Locks. The three-day music festival was intended to promote economic development and community activity. However, the City recognized that community engagement was needed to inform approaches to mitigate noise impacts on nearby neighbors. This inclusive community process would shape the future of the festival and promote effective communication and build trust between the City and community. The community engagement process, designed and implemented in collaboration with City staff, utilized best outreach practices including facilitation community meetings and town halls, public informational sessions, online surveys, and direct communication with individual neighbors